Banks offering direct deposit bonuses attract new customers with enticing financial incentives. These bonuses typically reward account holders for setting up direct deposit of their paycheck or government benefits, providing a convenient way to manage finances. By depositing a specified amount within a certain timeframe, customers can earn cash bonuses, which can range from $50 to several hundred dollars. This strategy not only encourages regular banking activity but also enhances customer loyalty, making it a win-win for both banks and consumers.